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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (2012)
Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (2012)
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
$28.00
Original: $79.99
-65%Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (2012)—
$79.99
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Description
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
